In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his ... read more

The Icarus Deception: How High Will You Fly?
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Don't fight for customers, let them fight over you!
Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase ... read more

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Got a great idea to start a business? So now what? "E-Myth Enterprise" explores the requirements that any new business must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and inv... read more

The E-Myth Enterprise: How to Turn A Great Idea into a Thriving Business
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Retail is under fire! Both large chains and small shops are battling to survive.
It’s tough out there for retailers. Business is changing with consumers challenging retailers to adapt to their needs and the way they want to live and shop. Shops are closing... read more

Retail Survival in Tough Times
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Many Australians aren t financially prepared for retirement. And the retirement savings of many more Australians nearing or in retirement were seriously affected by the GFC. Australians need to know how to build their wealth while they work and make their mone... read more

Funding Your Retirement : A Survival Guide
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map:... read more

100 Things Every Designer Needs to Know About People: What Makes Them Tick?
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